CEMKOFOGLU
Hi, I am

CRM & Marketing Automation Leader · CRM & MarTech Systems Architect · Founder of NoventisLab · Author of Şans Oyunları A.Ş.

Cem Kofoglu
About

I am a results-driven CRM & Marketing Automation leader and CRM & MarTech systems architect, focused on AI, automation and customer lifetime value.

With an MBA and a fine-arts background in ceramics, I offer a rare fusion of creativity and structured analytical thinking. For 10+ years in the iGaming and online-casino industry I've architected centralised PAM, CRM and middleware systems that turn fragmented gaming & marketing stacks into one intelligent engine — driving retention, engagement and lifetime value. I climbed from the support floor to Head of CRM, and today I'm the founder of NoventisLab, an independent software studio shipping automation, SaaS and autonomous-AI products. I'm currently open to senior CRM / marketing-automation leadership roles.

10+
Years in iGaming
40+
Devs coordinated
1
Studio founded
Experience

A decade building retention engines.

2026 — Present

Founder & Product Lead

NoventisLab Ltd · United Kingdom · Remote

Founded an independent software studio. Designing and shipping vertical SaaS, CRM-driven apps and a fully autonomous AI content system — leading product, architecture and go-to-market, plus automation & CRM consulting.

Jul 2025 — Jul 2026

Head of Marketing Automations & CRM/MarTech Systems Architect

TCH Dynamics · San José, Costa Rica

Led marketing-automation strategy and architected the CRM and middleware systems end to end — integrating Outreach, XtremePush, Intercom, Galaxy and Betsoft into the central PAM and turning it into a fully automated bonus engine.

Oct 2023 — May 2025

Project Manager — Bonus (CRM) & Wallet

Playtech · Tallinn, Estonia

Delivered complex platform projects for international operators, coordinating 4 dev teams (40+ engineers) under Agile Scrum, with AI-driven analytics and full GDPR / Responsible Gaming compliance.

Sep 2021 — Aug 2023

Head of NEON CRM / Product Owner

Olympic Entertainment Group · Tallinn, Estonia

Promoted to Head of CRM within 6 months. Built the proprietary Neon CRM, multi-tier loyalty programmes (Diamond→Bronze, HVC) and a VIP programme used across Olympic and OlyBet brands.

Oct 2019 — Jul 2021

CRM Campaign Coordinator & Executive

Twin · Malta

Ran CRM campaigns across international markets and led the Fast Track CRM implementation — automated workflows, lifecycle journeys, segmentation and A/B testing.

2015 — Oct 2019

Customer Service → Complaints Handler

Melar Operations · Malta

Progressed from Customer Service through Shift & Team Lead to Complaints Handler, working with CRM, Payments, Risk & Fraud and Compliance.

Projects

Things I've designed, built and shipped.

Most of these I build under NoventisLab, my studio — from autonomous AI systems to vertical SaaS.

📰
Autonomous AI · Live

Estonya Haber ↗

An independent, non-sponsored platform bringing Estonia's news to Turkish-speaking audiences. A fully automated AI system scans daily Estonian news, finds expat-relevant stories and generates original, copyright-safe articles.

AI pipeline · Auto-publishing
🤖
Autonomous AI

World Sound Atlas

A fully autonomous AI content pipeline that generates music and videos, tracks trends and self-publishes across streaming platforms — no human in the loop.

🗝️
iOS App · CRM · Live

Harmonia

A bespoke member portal I designed and built from the ground up for a private fraternal organisation — member management, personalised Zoom meetings with auto-attendance, dues, candidate handling, archives and a full automated CRM. Live on the App Store.

📱
Mobile · TestFlight

Lodge Center

A membership community & subscriptions app for private member organisations — forums, member tooling and billing, in TestFlight beta on a production backend.

React Native · Expo · IAP
🎧
Android App

Hearing Assistant

A lightweight Android app that streams real-time audio from your phone's mic straight to connected headphones — built to help loved ones with hearing difficulties.

Android · Real-time audio
🚚
SaaS · Logistics

KolaySüreç

A multi-tenant fleet & logistics platform for transport companies — real-time GPS tracking, driver PIN verification, TMS API integration and live maps in one place, from small carriers to large operations. With a native iOS & Android driver app, detailed reports and waiting-time alerts.

Web · Mobile · TMS API · Multi-tenant
Book · Author

"Şans Oyunları A.Ş."

An in-depth guide to the iGaming industry — from the history of games of chance in Turkey to the operational structures of international iGaming companies. Written for both industry professionals and enthusiasts.

Get in touch

Get in touch with me today and let's bring your vision to life.

Open to senior CRM & marketing-automation leadership, advisory and select product collaborations. The fastest way to reach me is email.